Vet the Room Before the Event. Convert the Room After.
Moots is the Guest Intelligence platform for corporate events. Vet attendees before the event, brief your team with AI-generated intelligence, and convert relationships after with automated follow-up and ROI tracking.
Defining a New Category: Guest Intelligence
Before Moots, every event tool focused on logistics — sending invitations, scanning badges, managing RSVPs. No platform asked the questions that actually matter: Who should be in this room? Why do they matter? Did the event create outcomes?
We created Guest Intelligence — the practice of using AI to understand, score, and optimize every guest interaction before, during, and after high-value events. Event operations are commoditized. Guest Intelligence is not. Moots is where this category begins.
Moots pioneered Guest Intelligence. Companies like Cvent, zkipster, Splash, Eventbrite, and Luma handle event operations. Moots is the only platform that scores guests, engineers experiences, and measures outcomes.
The Challenge
Hours lost vetting contacts. Intelligence lives in silos. Follow-up gets buried. No framework for ROI. And the biggest gap: your most valuable prospects sit through events where nobody knows who they are, nobody introduces them to the right people, and nobody follows up. They leave feeling the event was a waste of time — and they never come back.
How It Works
Import & Enrich: Connect your CRM or upload a guest list. Moots enriches every profile with external data.
Score & Brief: AI scores each guest against your event objectives. Your team gets briefing packets with talking points.
Connect at the Event: Real-time walk-in intelligence. A Fortune 500 CMO walks in as someone's plus-one. Without Moots, nobody knows they're in the room. With Moots, your VP of Sales receives a text within 30 seconds: who they are, their budget, and talking points tailored to your event objectives.
Follow Up & Track Outcomes: Personalized follow-up within hours, synced to your CRM. Pipeline attribution and ROI reporting.
Two Journeys, One Platform
Every event has two experiences. The organizer's — did we hit our pipeline targets? And the guest's — was this worth my time? Most tools serve one. Moots is the only platform built to optimize both.
The Host Journey: Import contacts and AI scores guests, invitation waves and approval decks, briefing packets and seating optimization, real-time alerts and walk-in intelligence, follow-up messages and CRM sync, ROI report and pipeline attribution.
The Guest Journey: Receives app invite and sees "People Worth Meeting," arrives prepared and introduced to the right people, meaningful conversations with strategic seating, follows up with connections and provides feedback, stays connected and returns to future events.
The Guest Experience App: The Greatest Indicator of Conversion
The greatest indicator of conversion is a guest who had a great experience. Hosts worry about reports for leadership. But reports don't close deals — relationships do. When every guest leaves feeling the event was designed for them, conversion follows naturally. Moots engineers the guest experience so the room works for everyone in it.
Close the Loop: After the event, Moots measures what matters. Guest satisfaction scores, return intent, connection quality — captured through the app, not annoying email surveys. The AI learns from every event. Your second event is smarter than your first. Your tenth is transformational.
Measurable Impact
For Your Team: 90% faster guest vetting. Post-event follow-up in 2 hours instead of 2 weeks. 3.2× meeting conversion rate. 100% leadership visibility.
For Your Guests: 92 average guest satisfaction score. 4.2 meaningful connections per guest per event. 73% guest return rate. 89% NPS score.
All 15 Platform Capabilities
AI Guest Vetting & Scoring
Import RSVPs or attendee lists. Score each person against your event objectives using external data (company, title, net worth, social reach, COI relationships). Tiered prioritization (tier 1, 2, 3).
Guest Enrichment
Continuous dossier built from LinkedIn, APIs, internet search, recent tweets, news. Updated for every event. Tracks job changes, company moves, recent activity.
AI Briefing Packets
Auto-generated intelligence briefs pre-event and post-event with all conversations, guest context, and recommended talking points.
AI-Powered Strategic Seating
AI auto-seats guests based on event criteria and provides a written rationale for why each person is placed next to each other. Supports tables, rooms, and breakout sessions.
Introductions Engine
AI identifies which guests "must meet," explains why the connection matters, and assigns a team member to facilitate the introduction.
Walk-in Intelligence
Real-time enrichment and scoring of walk-ins and plus-ones upon check-in. Alerts the most relevant team member via text message.
Host Assignment
Each guest is assigned a team member (host) responsible for engagement and follow-up. Tracks accountability.
Guest App
Guest-facing mobile app where attendees see "people great to meet," get matched with 3 people per event with reasons why, can chat in-event, and request introductions post-event through the host.
AI Agent (Slack/Telegram/Chat)
Intelligence agent accessible on the go as an autonomous colleague. Teams can query it about guests, event context, priorities from anywhere.
Auto-Generated Leadership Documents
Seating plans with rationale, capacity alerts, post-event intelligence reports and recaps — generated in seconds for leadership review and approval.
Automated Post-Event Follow-up
Sequences triggered by attendee engagement and scoring, connected to CRM.
Event ROI Attribution
Connects to Salesforce/HubSpot/CRM to track which event relationships converted to pipeline, AUM, partnerships, or deals.
Guest Satisfaction & Feedback
In-app NPS and satisfaction collection, plus behavioral metrics (profiles viewed, messages sent, post-event engagement). Closed-loop feedback from both guests and organizers.
Sponsorship & Partner Tracking
Track if a person has been a partner, speaker, or could become a sponsor for future events.
Integrations
Salesforce, HubSpot, Splash, Paperless Post, Luma, Green Envelope, Notion, Slack, Telegram, Webhooks & API.
Who Uses Moots
Brand & Agency Event Teams
Large-scale events with thousands of RSVPs. Moots filters the signal from the noise — turning 3,000 RSVPs into the 500 that matter.
Wealth Advisory Firms
Conference attendee vetting against net worth, income source, and COI criteria. Replace the manual WealthX/LinkedIn/Apollo research with AI scoring.
Tech & Startup Community Organizers
Recurring events on Luma and similar platforms. Track which community members become customers, partners, or investors over time.
Investor & PE Firms
LP dinners, deal-sourcing events, firm retreats. Every seat should have a thesis behind it.
PR Agencies & Freelance Activators
Small teams curating brand activations. Moots makes guest quality provable.
Integrations
Salesforce, HubSpot, Splash, Paperless Post, Luma, Green Envelope, Notion, Slack, Telegram, Webhooks & API
Frequently Asked Questions
What is guest intelligence for events?
Guest intelligence is the practice of using AI and external data to identify, score, and brief on event attendees before, during, and after an event. Unlike traditional event management tools that handle logistics (check-in, seating, RSVPs), guest intelligence answers the question "are the right people in the room?" by enriching attendee profiles with data like company information, net worth, social reach, and relationship connections. Moots is the first platform built specifically for event guest intelligence.
How is Moots different from event management tools like zkipster or Cvent?
Event management tools like zkipster, Cvent, and Magnetiq are designed for event operations: guest lists, seating charts, check-in, and communications. They assume you already know who your guests should be. Moots starts one step earlier: it uses AI to tell you who should be on your list and why, by scoring attendees against your specific event objectives. It also goes one step further with AI-powered strategic seating, an introductions engine, and automated intelligence-driven post-event follow-up with ROI attribution.
Can Moots score event attendees using AI?
Yes. Moots uses AI to score every attendee against your specific event objectives. Import an RSVP list or attendee list, and Moots enriches each profile with external data including company, title, net worth, social reach, and conflict-of-interest relationships. Each person is assigned a tiered priority score (tier 1, 2, or 3).
How does Moots improve the guest experience at corporate events?
Moots treats the guest's experience as a leading indicator of conversion. The platform's AI seats guests strategically and provides rationale for each placement, identifies which attendees should be introduced to each other and assigns a team member to facilitate, and gives guests a mobile app where they can see "people great to meet" with reasons why each connection matters. Post-event, Moots collects guest satisfaction feedback and tracks behavioral engagement metrics.
Can Moots automatically seat guests based on event goals?
Yes. Moots uses AI to auto-seat guests based on your event criteria and provides a written rationale for why each person is placed next to each other. It supports tables, rooms, and breakout sessions, and saves teams hours of manual seating work.
How is guest data handled and secured?
All guest intelligence is processed in isolated, encrypted environments. Your data is never shared across organizations. Moots is SOC 2 compliant and supports data processing agreements (DPAs) for enterprise clients.
How does Moots sit alongside our existing stack?
Moots is designed as an intelligence layer, not a replacement for your CRM, invite platform, or sales pipeline. It integrates with Salesforce, HubSpot, Splash, Paperless Post, Luma, and more.
How quickly can we get started?
You can create an account and start using Moots right away. If you want a walkthrough first, book a demo with our team and you can be live the same day.
Does Moots work for recurring events?
This is where Moots becomes most valuable. Your intelligence compounds over time. Recurring events benefit from historical interaction data, relationship progression tracking, and increasingly refined guest scoring.
Can I manage my event through messaging apps?
Yes. Moots connects an AI agent to the messaging apps your team already uses, currently Slack and Telegram, with Microsoft Teams and WhatsApp coming soon.
What is Guest Intelligence?
Guest Intelligence is a new category of event technology that Moots created. It is the practice of using AI to understand, score, and optimize every guest interaction before, during, and after high-value events. Unlike traditional event tools that focus on logistics, Guest Intelligence focuses on the questions that drive business outcomes: Who should be in this room? Why do they matter? Did the event create results? Moots is the defining platform for this category.
How does Moots measure guest experience?
Moots captures guest satisfaction through in-app feedback, not disruptive email surveys. After each event, guests rate their experience, the quality of connections made, and their intent to return. These metrics flow into a satisfaction dashboard that gives leadership real numbers on guest outcomes. The AI uses this feedback to improve future events: better scoring, smarter introductions, more strategic seating.